In internet marketing, terminologies are often ‘bandied around‘ with the assumption that everybody knows what you are talking about. I remember the first time someone told me to ‘setup WordPress’ I embarrassingly had no idea what it was they were referring to.
Everybody has to start somewhere and when you don’t know what a particular term means, it’s difficult to understand what it’s all about never mind why you should be doing it. Today I am going to teach you “what is a solo ad” and why it’s a great way to get targeted traffic to your landing page (squeeze page) so you can get more subscribers and make more sales.
Click on the play button below to watch my tutorial video which will tell you what you need to know about what a solo ad is and how it all works:
Okay, so here’s how it all works in 4 simple steps:
Step #1: Your Landing Page (Squeeze Page)
This tutorial is not about setting up landing pages (we’ll cover that another time). Assuming you know what that is and that you have one, you’ll know that it’s a page which offers something in return for the visitors email address. This could be a ‘lead magnet’ such as a free report or software. It could even be a 5 part email course or more information on what the headline in the squeeze page is talking about. Either way it needs to be of high enough value for the visitor to want to enter their email address in order to receive whatever it is that is being offered.
Every time someone enters their email address you add an extra subscriber to your email list via an autoresponder (see recommended tools for the autoresponder company I recommend you use).
Step #2: You Need Traffic
Once you have your landing page in place and your autoresponder code plugged into that page, you need traffic (website visitors) that are interested in what you have to offer them. Now you could sit around all day twiddling your fingers hoping someone will find your landing page (good luck with that) or you could find other ways to drive traffic to your site so you get new leads(subscribers) on your mailing list.
One of the best ways of doing that is to pay for traffic. A great way of doing this is to find a marketer with a mailing list that is willing to mail out to their list to let them know about your offer.
Now obviously you aren’t going to get a marketer that is going to do this for free so you will have to pay them some money in exchange for them sending out traffic in the form of an email to their list on your behalf. This is known as a solo ad.
Step #3: Buying A Solo Ad
Solo ads are normally sold in clicks with each click being a visitor from the vendors mailing list. Typically the lowest number of clicks most vendors will sell range from around the 50-100 clicks level.
On average you can usually find solo ad vendors that are willing to sell clicks for around $0.40 to $0.60 per click so 100 clicks would cost somewhere around $40-$60. It could be a little less or more, but that is the ‘ballpark’ figure and it varies depending on what the vendors price is for sending out a solo ad.
When you purchase a solo ad the vendor will require payment and will agree a time and a date they are going to mail out to their list for you. They will usually ask you for your ‘ad copy swipe’. All you need to supply them with here is a short email about your offer with a link or two that leads back to your squeeze page offer.
You will need to supply an email subject line and some body ‘copy’ as well as the link to your website.
Tracking your results here is a very good idea (if you don’t know how to do that just contact me).
Step #4: Wait for The Solo Ad Traffic
At this point a lot of your hard work is done. You’ve paid the vendor, sent them your ad copy and agreed a date/time they will mail out.
All that you need to do then is keep an eye on your stats and check that the vendor has delivered as promised. Typically vendors will take anywhere from 12-72 hours to deliver a solo ad. When they say “your solo ad has been delivered” it just means that they have now finished sending the agreed number of clicks to your squeeze page.
Obviously not everyone that lands on your squeeze page is going to enter their email address and ‘opt-in’ so at that point it becomes a numbers game. Try to get your squeeze page to convert at 40% or higher on average. This means for every 100 clicks sent to your squeeze page, you will convert 40 visitors of those 100 to subscribers that join your mailing list.
Guaranteed Solo Ad Traffic and Sales
You can look for vendors yourself or you could just join this guaranteed traffic marketplace which already has hundreds of vendors in it that can deliver a solo ad for you. It also has a ratings feedback system so you can see what other customers have to say about the solo ads they have ordered as well as how many of those solo ads have resulted in sales for those customers. The cool thing about this marketplace is they filter out junk/useless traffic so you don’t have to pay for it and the solo ad seller does not get paid until all the clicks ordered have been delivered. You can join for free and you’ll also get a $5 discount on your first order. Click HERE to get started or read my Udimi review for more information on this solo ads marketplace.
I’ve created a 20 minute video for you to watch which is Udimi Solo Ad Training for anyone that wants to drive traffic to their offer so they can build a mailing list. Udimi has vendors that will sell you traffic in a variety of niches including marketing, health, mobile, finance and social. In particular if you’re in the area of internet marketing, make money online or need to promote any kind of biz-op this is definitely for you. Before you watch this video I should also add that when you join Udimi via this page for free you will automaticaly get a $5 discount on your first order and receive details of sellers you can buy traffic from on there that I have had good results with.
Click on the play button below to watch my full Udimi solo ad training video and see how it all works:
As you can see in the image above, you can find Udimi sellers in quite a few different niches and you can filter those sellers so only the ones selling that type of traffic are displayed. You can drill down even further by choosing those that have made recent sales for buyers and only those that are online (etc).
One of the cool things about Udimi is that because it has a feedback system which is a little bit like Ebay, the customers of the seller have the opportunity to rate the solo they have bought when it has been completed. They can leave positive or negative feedback and even indicate whether the solo has made sales for them. You can see if a buyer has reported sales because you will see a green $ sign next to the feedback. It will look like this:
Let’s also have a look at what the numbers mean next to the sellers when you’re searching for a seller to buy a solo from on here.
In the example above, the vendor is charging 58 cents per click, has 148 positive feedback ratings and 0 negative ratings. He has also had a 55% sales feedback rating from his customers who have made sales as a direct result of the traffic he has sent. This means that the traffic he is sending is not only serving the purpose of building his customers mailing list but they are also making money directly from his traffic (that’s not counting any sales they make from future mailings or autoresponder mailings in their follow-up sequence). Some vendors will allow you to purchase as little as 50 clicks. In the picture above you can see that you could buy 50 clicks from that vendor for $32. I would recommend purhasing 100-200 clicks to get started but what you buy is up to you and dependent on your own personal budget.
Once you have chosen a seller it’s then simply a case of moving the slider on screen to choose the number of clicks you wish to purchase and also what date you want the seller to start sending traffic on. The seller will have up to 100 hours to deliver traffic but I find that typically sellers complete solos much quicker than this with many being finished within a day and usually always within 72 hours. You can also choose a date in the future but allow the seller to start the solo early. Udimi has a built-in messenger so you can send the seller a PM if you want once you’ve placed your order.
In the image above, for the purposes of this example you can see that I have selected 100 clicks on 27th March and I have included my ad text which the vendor is going to mail out to his list. All you need to do here is create an email subject line for your ad and some body copy along with a link to your offer, which will be going to your squeeze page where the visitor has the option to enter their email address in return for whatever it is that you are offering (i.e. a free report, video, audio download etc).
In total this solo would cost $61 to purchase 100 clicks and once you’re happy to proceed with purchasing a solo on Udimi you just click the “Buy” button that I have highlighted in red in the screenshot above.
This will take you to a final checkout screen where you make payment either by Paypal or Card. If you already have funds present on your Udimi balance it will automatically subtract that from the overall cost of the order. As I had $7.32 balance on Udimi at the time you can see it is asking me for $53.68 to pay for my solo ad order. If you don’t have Paypal you can also purchase using a credit card so there is more than one option for you to pay for your order.
Once payment is completed it’s then simply a matter of waiting for the seller to accept your order and start sending you traffic on the date agreed. I find most sellers will accept the order within a few hours at the most but it depends on when they are online and how often they check for new orders. As a lot of these vendors do this full-time most orders are accepted very promptly indeed.
Obviously, if you have any further queries regarding buying solo ads on Udimi be sure to watch my Udimi Solo Ad Training video at the start of this post. Once you’ve read this and watched that, I would be happy to answer any questions you have as I have used this marketplace for a long time. To make things quicker and easier for you, the best thing to do is create a free account with Udimi below and that will get my Udimi Bonus containing 4 things that are advantageous to you.
Go ahead and create your account via the link below and I’ll be in touch 🙂
If you enjoyed this Udimi solo ad training turorial please do share it with anyone you know that might find it useful. Thanks as always for reading!
Service Reviewed: Udimi
Membership (Free to Join) – $5 Discount when you register via this page.
Type of Service: Marketplace for buyers and sellers of targeted solo ad traffic.
Udimi is a members website where anyone can get targeted guaranteed traffic to their offer by purchasing an agreed number of clicks (visitors) from a solo ad vendor. What Udimi is in essence is a marketplace where vendors can sell traffic and buyers can purchase targeted traffic. You can visit the website and check it out by clicking here. If you register via any of the links in this review you will get a $5 discount after registration.
Click on the play button below to watch my full Udimi review video and see how it all works:
What makes this site/resource different to finding a traffic vendor outside of it is that Udimi guarantees the traffic. Not only does it filter out junk traffic and useless clicks so you don’t have to pay for them, but it also covers your funds by refunding you money if a vendor fails to deliver all clicks. In short, it’s an intermediary between yourself and the vendor and an assurance that you won’t get ripped off as a buyer of traffic to your offer.
As you can see above at the top of the screen once you’re logged in you can Find Sellers, Browse through Solo Deals and change your selection criteria for solo ad vendors you are looking to purchase traffic from.
For example, in the screenshot above the settings are for the solo ad to run in the next 7 days (availability) from a vendor that will sell 50 clicks at between 35-45 cents per click. Using that selection criteria Udimi found over 250 sellers that matched this requirement.
You can filter even further down to 24 hours availability and only choosing solo ad vendors that have generated sales.
Once you have chosen a vendor you wish to purchase traffic from on Udimi, you just need to select the date, number of clicks you’d like to buy and include your email ad text (you can enter this as a ‘swipe’ so it’s automatically populated with that ad copy when you buy a new solo ad so you don’t have to copy & paste it in every time).
So, let’s say for example we purchase a solo ad from the vendor below. Desmond Akil Smith – he’s had 2662 positive feedbacks and only 3 negative ratings and he delivers a high percentage of sales versus solo ads delivered at the time of writing. Theoretically and based on previous feedback this would be a good vendor to buy traffic from on Udimi.
As per the screenshot above you’d simply choose that particular vendor, then use the slider to choose the number of clicks you’d like to order. At first I would recommend purchasing 100-200 clicks if it’s your first order from that seller. It’s always good to start off relatively small until you get a feel for how well the traffic from any solo ad vendor converts for your offer/squeeze page.
You then either untick or leave the “Allow the seller to start earlier than scheduled” and click on Buy. In the example above it would cost $63 to purchase 100 clicks from Desmond Akil Smith. Udimi will add $3.00 on to whatever you order, so if you buy 100 clicks at 60 cents you would pay $63 in total for your order.
As I write this review I’ve just spotted another potentially good solo ad vendor so I’ve purchased some clicks from him. He’s got a really high percentage of sales at 60% (there aren’t many vendors with sales figures percentages this high) from 95% top tier countries and quite a lot of good reviews so it’s worth doing a test run of 100-200 clicks.
Check it out – his name is Ajie Wibowo – he’s had 615 positive feedbacks and 1 negative feedbacks so practically a 100% positive feedback rating to date (you are almost always going to get one or two people that leave negative feedback no matter how good the service is you are offering to customers). Also his prices look reasonable as well with 100 clicks costing $49 and $3 added from Udimi which makes $52 in total for 100 clicks. Register for a free account by clicking here and you can order from this vendor.
Update: I ran a test solo ad with the above vendor and I got 2 sales from the mailing which was awesome.
You can pay for your order either by Paypal or Credit Card. Once the order is placed you just need to wait for the seller to review your ad copy and accept the solo order. You will find in most instances providing your offer is a good fit for the sellers list and that your links work okay, the seller will accept the order.
At this point the seller has 100 hours to deliver the solo from the starting time. Any clicks that are not delivered once 100 hours have elapsed are refunded to you on a pro rata basis. I usually find most solos are delivered in 48 hours or so but you can check the sellers average delivery time before you order to give you a better idea of how long you can typically expect for that seller to fulfil your order.
Don’t be put off by solo ad sellers that take a little longer to complete an order because in my experience they can sometimes give you better results than a vendor that fills the order in a few hours. After you have bought a few solos on Udimi you will soon get a feel for which vendors you want to order from again.
The good thing about Udimi versus an outside website or source is that the traffic is guaranteed so all sellers are obliged to deliver the clicks you have ordered with genuine traffic or they won’t get paid. Udimi holds the funds in their own ‘escrow’ until the solo has been delivered and it does not release funds to the vendor until such time. This protects you as a buyer of traffic so that you only pay for what you get in terms of targeted traffic delivered to your landing page.
If you are looking for targeted traffic to your offer, Udimi ticks all the boxes. Not only can you quickly and easily place orders using Paypal or Credit Card, but Udimi actually protects you on several levels so you only get guaranteed traffic that you have paid for. It has sophisticated filters in place that filter out junk/useless traffic that you would have to pay for if you ordered directly from a vendor outside this marketplace.
Inside the members area (free to join) there is a “Solo Deals” section where you can often get discounts on solo ad deals as a result of specials that sellers on there are running. Because the seller doesn’t actually receive the money for the solo ad you have paid for until all the traffic has been delivered, you can be assured that you don’t have a situation where you have paid for traffic that you haven’t received. In the rare event that a seller underdelivers on the number of clicks sent to your offer, Udimi will automatically refund and credit your account on a pro rata basis for those clicks. In my experience of using Udimi this happens rarely as most sellers on there are able to deliver a lot of clicks and that is their full-time business.
You will get leads and sales when you use this marketplace. I have been on there for years and I still use it on a regular basis. I am also still getting tons of leads and regular sales from the solo ad traffic I purchase and you can quite literally build a $100,000+ a year business with solo ad traffic and nothing else. If you are in the internet marketing/make money online biz-opp niche this is a no-brainer as a lot of the sellers on Udimi have traffic perfectly aligned with these niches. As well as the ‘Marketing’ niche, they also have vendors that sell solo ads traffic for Finance, Health, Mobile and Social.
When you register to use Udimi from this webpage you will get a $5 discount. Not only that, when you have joined just let me know by contacting me here or message me directly on Udimi and I will provide you with the details of 3 solo ad vendors on Udimi I have had good results with so you can get off to a flying start as a buyer of targeted solo ad traffic.
If you enjoyed this Udimi review please do share it with anyone you know that might find it useful. Thanks as always for reading!
How much can you do in a week from scratch? Quite a lot if you focus on one thing at a time. At the beginning of the week I decided to build a new funnel and list from scratch starting at ZERO.
Psychologically the beginning can be the most exciting, but also the most daunting part of any project or endeavour, so it’s important to go in there with the right mindset and have a vision of what you want to accomplish.
Here’s what I achieved between starting at ZERO and the the beginning of day 6:
|ACTION STEP||THE HOW - SPECIFICS|
|Set up new funnel||If you don’t know how to do this go through the training below this table|
|Set up new list||Easy to do – just set up a new list in your autoresponder|
|Started driving traffic to the new funnel||free and paid – think social media/youtube/bing ads/solo ads/blog if you have one)|
|Wrote an email campaign (30 mails) for the funnel||This part can be time consuming but you don’t need them all written right away. Just do one at a time until you have at least a 21 day campaign.|
* Added over 270 Subscribers to a brand new list. Edit: It’s now day 7 and it’s now 325 Subscribers as we go into Week 2.
* Generated 10 sales. Edit: On day 7 it’s now 14 sales.
So How Did I Add 270 Subscribers and generate 10 sales with a brand new list in less than a week?
297 325 at time of updating this blog post)…
This is locked content so if you’re seeing this now it means you’re already a subscriber. Welcome!
Here’s more interesting updated stats including income from the funnel:
|Subscribers Added Week 1:||325 subscribers|
|Income From Sales Week 1:||$111.38|
|Profit Week 1:||-$31.62|
Note: Before I continue, I want to share how I created the table above since whenever I read blogs it’s rare anyone actually says how they did it so I spend ages figuring it out myself. Perhaps you can relate? So, rather than scratch your head wondering how I did it (or even if you didn’t) just search for a free plugin on WordPress called TablePress and you can quickly create tables with rows and columns as well as adding or deleting them etc as you fancy. Then you just put a quick shortcode into your post and you’re done. Let’s move on…
Now although that’s only just over $100 in week 1 it’s good going as it’s completely from scratch and the subscribers are only just being added to my new campaign. I invested $143 into traffic as well in the first week so although the funnel/campaign is currently in minus figures week 1 it doesn’t concern me in the slightest as I’ve got over 300 subscribers on a brand new list.
I’m happy with the initial results and I expect more conversions over the coming 2-3 weeks plus I’ll also be driving more paid and free traffic to the funnel on a consistent basis.
At that point I’ll be able to work out how everything is converting with some meaningful traffic running through the funnel over time.
To get new subscribers to a brand new funnel I called upon my existing resources including:
* Facebook Page & Group Updates
* Twitter Posts
* Paid Traffic (Marketplace Solo Ads)
Side Note: I’ve learned the following the hard way. NEVER rest on your laurels. Don’t stop to congratulate yourself for too long and make sure you keep the momentum going by sticking to the fundamentals and being consistent, especially when it’s all going well. That’s the time to push your foot on the pedal flat to the floor (not to do what you naturally would do which is to possibly ease off). It’s very easy to get distracted when you’re working online, so get the most important things done first that you know will make the most difference.
I recommend using a tracking tool (ClickMagick is the best one – Click HERE for a FREE 14 Day Trial) so you know which traffic is converting and where it’s coming from.
As the vast majority of the work in terms of funnel and campaign is now already done (subject to tweaking and additions), I now have to focus on driving targeted traffic through the funnel. I’m getting new subscribers and generating sales with it so it’s an encouraging start. Over time I will split test a new funnel alongside it and tweak the email campaign. I’ll ditch non performing follow-ups or rewrite them. I may even move the campaign sequence around depending on how it performs.
I’ll also keep my eyes on the numbers with regard to traffic and I’ll introduce new free and paid traffic methods into the mix. See how much more you can achieve if you stop over analysing and just get on with putting the fundamentals in place.
* Build the new list up to over 500 subscribers
* Generate 20-30 sales total (minimum)
* Buy More Paid Traffic and Track Results
By the end of next week I should have over 500 subscribers on this list because I’m laser focusing on one thing and doing each step without getting distracted by shiny objects. By that time my new funnel should have generated somewhere in the region of 20-30 sales minimum.
Now remember this is early days. Imagine how much momentum it will have when it’s got a few thousand subscribers in the new funnel and I’m re-investing more of it into traffic. If you’re wondering what kind of traffic I’ll be buying next week, I’ll tell you here upfront: Solo Ads!
If all this sounds relatively simple, it’s because it’s not rocket science. The problem some people have is thinking they need to know everything before they pull the trigger. You don’t!
Robert De Niro has the following advice for you, “Time goes on. So whatever you’re going to do, do it. Do it now. Don’t wait“.
There’s a man that knows a thing or two about a ‘thing or two’.
If you are paralysing yourself into inaction, do yourself a favour – jump off your ‘needing to be perfect pedestal’ and take a seat on the ‘taking imperfect action chair’. You’ll have more fun sitting there, trust me!
What you do need to do is take consistent action and not be afraid to experiment with traffic sources as well as spend some money. I have heard many excuses as to why people don’t have money, but the truth is you can always raise money one way or the other. Got no money? Sell the stuff you don’t need on Ebay! Now you have money.
It then becomes a momentum machine and the snowball I’m rolling now by hand practically takes care of itself as it grows larger.
The key, especially when you’re in the ‘building phase’ (and you should always be doing a certain degree of building) is to re-invest a percentage of your profits back into traffic so your leads don’t dry up and your list remains responsive.
You’re probably wondering how much you should re-invest? Initially as much as you can afford to. 50% is a sensible figure but even 70-80% would be a good idea until the profits become meaningful.
So, for example, if you made $100 in profit with your funnel you should look to re-invest a minimum of $50 back into traffic. This is painful for some people to do but it’s absolutely necessary or you won’t progress as quickly as you otherwise would have.
Over time and with some tweaks here and there your funnel will reach the point where it should make you more income than you are investing into it in terms of paid traffic and ongoing costs.
At that point it becomes what is known as a self-liquidating funnel and you can really scale things up.
I know some people reading this will be saying, “What if I don’t have a paid traffic marketing budget to begin with?“.
No problem – start with what you already have. Drive as much FREE traffic as you can from places like social media, forums, instagram, YouTube videos and then when the profits start rolling in you should also invest into paid traffic (you can and should be doing both).
I hope you’ve enjoyed my second diary update and gained a tidbit or two of useful info from it. If you have, I’ll put you on my cool wall and give you a high-five if you would share this on social media or let anyone you know that may benefit from anything in this diary entry. Much love.
Stay tuned for my next update on this blog.If you still haven’t got started with your own affiliate marketing business or you’re not getting the results you’d been hoping for I highly recommend going through this FREE Affiliate Marketing Training which shows you how you can build your own affiliate marketing business with 10 passive income sources and even how you can have it all done for you so that all that you need to do is drive traffic and start earning a growing passive income online. You’ll also discover the tools and services I use to achieve results like this in my very first week of setting up a new funnel
Click HERE to Start Your FREE Affiliate Marketing Training