In internet marketing, terminologies are often ‘bandied around‘ with the assumption that everybody knows what you are talking about. I remember the first time someone told me to ‘setup WordPress’ I embarrassingly had no idea what it was they were referring to.
Everybody has to start somewhere and when you don’t know what a particular term means, it’s difficult to understand what it’s all about never mind why you should be doing it. Today I am going to teach you “what is a solo ad” and why it’s a great way to get targeted traffic to your landing page (squeeze page) so you can get more subscribers and make more sales.
Click on the play button below to watch my tutorial video which will tell you what you need to know about what a solo ad is and how it all works:
Okay, so here’s how it all works in 4 simple steps:
Step #1: Your Landing Page (Squeeze Page)
This tutorial is not about setting up landing pages (we’ll cover that another time). Assuming you know what that is and that you have one, you’ll know that it’s a page which offers something in return for the visitors email address. This could be a ‘lead magnet’ such as a free report or software. It could even be a 5 part email course or more information on what the headline in the squeeze page is talking about. Either way it needs to be of high enough value for the visitor to want to enter their email address in order to receive whatever it is that is being offered.
Every time someone enters their email address you add an extra subscriber to your email list via an autoresponder (see recommended tools for the autoresponder company I recommend you use).
Step #2: You Need Traffic
Once you have your landing page in place and your autoresponder code plugged into that page, you need traffic (website visitors) that are interested in what you have to offer them. Now you could sit around all day twiddling your fingers hoping someone will find your landing page (good luck with that) or you could find other ways to drive traffic to your site so you get new leads(subscribers) on your mailing list.
One of the best ways of doing that is to pay for traffic. A great way of doing this is to find a marketer with a mailing list that is willing to mail out to their list to let them know about your offer.
Now obviously you aren’t going to get a marketer that is going to do this for free so you will have to pay them some money in exchange for them sending out traffic in the form of an email to their list on your behalf. This is known as a solo ad.
Step #3: Buying A Solo Ad
Solo ads are normally sold in clicks with each click being a visitor from the vendors mailing list. Typically the lowest number of clicks most vendors will sell range from around the 50-100 clicks level.
On average you can usually find solo ad vendors that are willing to sell clicks for around $0.40 to $0.60 per click so 100 clicks would cost somewhere around $40-$60. It could be a little less or more, but that is the ‘ballpark’ figure and it varies depending on what the vendors price is for sending out a solo ad.
When you purchase a solo ad the vendor will require payment and will agree a time and a date they are going to mail out to their list for you. They will usually ask you for your ‘ad copy swipe’. All you need to supply them with here is a short email about your offer with a link or two that leads back to your squeeze page offer.
You will need to supply an email subject line and some body ‘copy’ as well as the link to your website.
Tracking your results here is a very good idea (if you don’t know how to do that just contact me).
Step #4: Wait for The Solo Ad Traffic
At this point a lot of your hard work is done. You’ve paid the vendor, sent them your ad copy and agreed a date/time they will mail out.
All that you need to do then is keep an eye on your stats and check that the vendor has delivered as promised. Typically vendors will take anywhere from 12-72 hours to deliver a solo ad. When they say “your solo ad has been delivered” it just means that they have now finished sending the agreed number of clicks to your squeeze page.
Obviously not everyone that lands on your squeeze page is going to enter their email address and ‘opt-in’ so at that point it becomes a numbers game. Try to get your squeeze page to convert at 40% or higher on average. This means for every 100 clicks sent to your squeeze page, you will convert 40 visitors of those 100 to subscribers that join your mailing list.
Guaranteed Solo Ad Traffic and Sales
You can look for vendors yourself or you could just join this guaranteed traffic marketplace which already has hundreds of vendors in it that can deliver a solo ad for you. It also has a ratings feedback system so you can see what other customers have to say about the solo ads they have ordered as well as how many of those solo ads have resulted in sales for those customers. The cool thing about this marketplace is they filter out junk/useless traffic so you don’t have to pay for it and the solo ad seller does not get paid until all the clicks ordered have been delivered. You can join for free and you’ll also get a $5 discount on your first order. Click HERE to get started or read my Udimi review for more information on this solo ads marketplace.
In 1983 when I was just a kid listening to a new band called Musical Youth, little did I know that something was already happening that would change lives forever. Something so powerful it would enable normal people, just like you and I to work anywhere in the world they wanted to as long as they had a computer and an internet connection.
The World’s First Secure Retail Transaction
On January 1, 1983 researchers began to put together a “network of networks” that became the modern Internet. In 1990 Tim Berners-Lee invented the World Wide Web and the rest is history. Just a few short years later, in 1994, the first secure retail transaction over the web was made. Both eBay and Amazon launched the following year as early adopters.
1994 is a year I remember well as I was on a programming course at the time. A few of us in the class had dreams of being computer “whizz kids”. As a side-note, one guy on our course who programmed a greenhouse simulator, practically with his eyes closed, became a dot-com millionaire during what we now look back on as the tech bubble in the late 1990’s where tech stocks soared and crashed as fortunes were both made and lost. Although we were all familiar with using computers at a time when it was seen as being something quite nerdy, generally speaking, very few of us had used the world wide web.
The 5 Perils Of Physical Product Fulfilment As A Vendor – Tangibles
If you told the average person on the street that you were starting an online business, they would quite often assume you were selling on an eCommerce platform such as eBay or Amazon.
Indeed, to many that sounds like a good idea as it’s a quick and relatively painless way to get started selling physical products initially. There are ways of leveraging and scaling this but it is important to bear in mind the following points before you go down this route:
1) You don’t have any control or influence over a 3rd party platform and how its internal algorithms work or how it lists your items in its marketplace in terms of overall visibility.
2) You DON’T have a business unless you have your own assets you are building. You just have a cash flow as you have no assets of your own that you can leverage or sell at a later date other than stock inventory.
3) If you’re undertaking product sourcing and order fulfilment yourself it’s going to take up a considerable amount of time and effort and you only have so many hours in a day at your disposal.
4) Be aware of competition also selling the same item and commoditising it by selling it cheaper, thereby reducing profit margins and in some instances effectively turning a profitable product into one that loses money after costs.
5) Today’s hot seller can be in tomorrow’s bargain basement bin. In an ever changing marketplace, a physical product that is currently in demand can also quickly go the other way. Unless the product you are selling is evergreen, all that stock you bulk ordered from a wholesaler could be sitting in a spare room with nowhere to go at any kind of meaningful profit. Now that IS a headache and I personally know people this has happened to.
There are also other things to consider like the cost of sourcing stock, listing fees, final value fees, subscription costs, postage, the cost of buying more than you actually need in case there’s a spike in orders and there’s also the possibility of being left with stock you can’t sell or you will end up selling at a loss just to clear your outstanding inventory.
Of course, I’m not implying this cannot be lucrative as there’s a ton of money to potentially be made out of selling physical products but it can be a major headache if you don’t get it right and often you are shackled to the business both in terms of time and geographically. Doesn’t that sound more like a job than something you could do that is both enjoyable and rewarding?
The Finery Of Going Binary – Selling & Marketing Digital Products Online
Are you familiar with binary numbers? They are just 1’s and 0’s. When data is digitised it is turned into 1s and 0s for storage. The beautiful thing about information is that it’s all digital. If you run a business selling digital products as an affiliate or a vendor (the good news is you can do both) you no longer have to worry about sourcing stock or buying more than you actually need in case there’s a spike in demand. There is no limit to how many copies of it you can sell and if it’s already packaged up you can deliver it INSTANTLY to the customer.
Build Assets and Employ Leverage In Your Online Business
If you value time freedom and you want to employ leverage, selling digital products is an extremely attractive proposition. Not only can you build your own assets including products, email lists, websites and properties you own such as a blog, but you can do it literally ANYWHERE IN THE WORLD as long as you have a device such as a laptop or a computer and access to an internet connection.
Once you’ve got momentum on your side, you can literally make sales while you are doing other things. Yes, that even includes making money while you are fast asleep and spending leisure time with friends and family. You can even employ massive leverage if you sell your own products by recruiting affiliates and giving them a commission when they make one or more sales. Over time this can translate to an army of affiliates sending traffic to your products and offers on any product you launch.
Of course, you can’t press a button and expect money to fall out of the sky without doing any work. As much as that would be nice, it only exists in the world of fantasy so you have to be realistic and realise that it’s technically impossible. Be very wary of anyone promising “push button” riches because there is literally no such thing and they are just selling you the dream. Deep down you already know that don’t you?
You Could Technically Run This Business From Mars 
Providing you are prepared to put some work in, HUGE rewards are available to anyone with a willingness to learn and apply what they have learnt, providing it’s from someone that is actually successful doing what they already teach. My personal recommendation is to embrace the technological age we live in by running a business marketing digital products. This will afford you the opportunity to work when you want, wherever you want and on your own terms, unrestricted by geographical requirements and free of the burdens commonly associated with sourcing and selling physical inventory.
 You could run this business from Mars, providing you had oxygen, a computer and an internet connection. If this article has piqued your interest in selling and marketing digital products, check out John Thornhill’s exclusive training which reveals how 9 out of 10 of his students are making a FULL-TIME living from the internet working part-time and how we create our own automated online income streams that generate sale after sale using the worlds number #1 digital marketplace. Visit http://www.6FigureAutomatedIncome.com to get started.
How much can you do in a week from scratch? Quite a lot if you focus on one thing at a time. At the beginning of the week I decided to build a new funnel and list from scratch starting at ZERO.
Psychologically the beginning can be the most exciting, but also the most daunting part of any project or endeavour, so it’s important to go in there with the right mindset and have a vision of what you want to accomplish.
Here’s what I achieved between starting at ZERO and the the beginning of day 6:
|ACTION STEP||THE HOW - SPECIFICS|
|Set up new funnel||If you don’t know how to do this go through the training below this table|
|Set up new list||Easy to do – just set up a new list in your autoresponder|
|Started driving traffic to the new funnel||free and paid – think social media/youtube/bing ads/solo ads/blog if you have one)|
|Wrote an email campaign (30 mails) for the funnel||This part can be time consuming but you don’t need them all written right away. Just do one at a time until you have at least a 21 day campaign.|
* Added over 270 Subscribers to a brand new list. Edit: It’s now day 7 and it’s now 325 Subscribers as we go into Week 2.
* Generated 10 sales. Edit: On day 7 it’s now 14 sales.
So How Did I Add 270 Subscribers and generate 10 sales with a brand new list in less than a week?
297 325 at time of updating this blog post)…
This is locked content so if you’re seeing this now it means you’re already a subscriber. Welcome!
Here’s more interesting updated stats including income from the funnel:
|Subscribers Added Week 1:||325 subscribers|
|Income From Sales Week 1:||$111.38|
|Profit Week 1:||-$31.62|
Note: Before I continue, I want to share how I created the table above since whenever I read blogs it’s rare anyone actually says how they did it so I spend ages figuring it out myself. Perhaps you can relate? So, rather than scratch your head wondering how I did it (or even if you didn’t) just search for a free plugin on WordPress called TablePress and you can quickly create tables with rows and columns as well as adding or deleting them etc as you fancy. Then you just put a quick shortcode into your post and you’re done. Let’s move on…
Now although that’s only just over $100 in week 1 it’s good going as it’s completely from scratch and the subscribers are only just being added to my new campaign. I invested $143 into traffic as well in the first week so although the funnel/campaign is currently in minus figures week 1 it doesn’t concern me in the slightest as I’ve got over 300 subscribers on a brand new list.
I’m happy with the initial results and I expect more conversions over the coming 2-3 weeks plus I’ll also be driving more paid and free traffic to the funnel on a consistent basis.
At that point I’ll be able to work out how everything is converting with some meaningful traffic running through the funnel over time.
To get new subscribers to a brand new funnel I called upon my existing resources including:
* Facebook Page & Group Updates
* Twitter Posts
* Paid Traffic (Marketplace Solo Ads)
Side Note: I’ve learned the following the hard way. NEVER rest on your laurels. Don’t stop to congratulate yourself for too long and make sure you keep the momentum going by sticking to the fundamentals and being consistent, especially when it’s all going well. That’s the time to push your foot on the pedal flat to the floor (not to do what you naturally would do which is to possibly ease off). It’s very easy to get distracted when you’re working online, so get the most important things done first that you know will make the most difference.
I recommend using a tracking tool (ClickMagick is the best one – Click HERE for a FREE 14 Day Trial) so you know which traffic is converting and where it’s coming from.
As the vast majority of the work in terms of funnel and campaign is now already done (subject to tweaking and additions), I now have to focus on driving targeted traffic through the funnel. I’m getting new subscribers and generating sales with it so it’s an encouraging start. Over time I will split test a new funnel alongside it and tweak the email campaign. I’ll ditch non performing follow-ups or rewrite them. I may even move the campaign sequence around depending on how it performs.
I’ll also keep my eyes on the numbers with regard to traffic and I’ll introduce new free and paid traffic methods into the mix. See how much more you can achieve if you stop over analysing and just get on with putting the fundamentals in place.
* Build the new list up to over 500 subscribers
* Generate 20-30 sales total (minimum)
* Buy More Paid Traffic and Track Results
By the end of next week I should have over 500 subscribers on this list because I’m laser focusing on one thing and doing each step without getting distracted by shiny objects. By that time my new funnel should have generated somewhere in the region of 20-30 sales minimum.
Now remember this is early days. Imagine how much momentum it will have when it’s got a few thousand subscribers in the new funnel and I’m re-investing more of it into traffic. If you’re wondering what kind of traffic I’ll be buying next week, I’ll tell you here upfront: Solo Ads!
If all this sounds relatively simple, it’s because it’s not rocket science. The problem some people have is thinking they need to know everything before they pull the trigger. You don’t!
Robert De Niro has the following advice for you, “Time goes on. So whatever you’re going to do, do it. Do it now. Don’t wait“.
There’s a man that knows a thing or two about a ‘thing or two’.
If you are paralysing yourself into inaction, do yourself a favour – jump off your ‘needing to be perfect pedestal’ and take a seat on the ‘taking imperfect action chair’. You’ll have more fun sitting there, trust me!
What you do need to do is take consistent action and not be afraid to experiment with traffic sources as well as spend some money. I have heard many excuses as to why people don’t have money, but the truth is you can always raise money one way or the other. Got no money? Sell the stuff you don’t need on Ebay! Now you have money.
It then becomes a momentum machine and the snowball I’m rolling now by hand practically takes care of itself as it grows larger.
The key, especially when you’re in the ‘building phase’ (and you should always be doing a certain degree of building) is to re-invest a percentage of your profits back into traffic so your leads don’t dry up and your list remains responsive.
You’re probably wondering how much you should re-invest? Initially as much as you can afford to. 50% is a sensible figure but even 70-80% would be a good idea until the profits become meaningful.
So, for example, if you made $100 in profit with your funnel you should look to re-invest a minimum of $50 back into traffic. This is painful for some people to do but it’s absolutely necessary or you won’t progress as quickly as you otherwise would have.
Over time and with some tweaks here and there your funnel will reach the point where it should make you more income than you are investing into it in terms of paid traffic and ongoing costs.
At that point it becomes what is known as a self-liquidating funnel and you can really scale things up.
I know some people reading this will be saying, “What if I don’t have a paid traffic marketing budget to begin with?“.
No problem – start with what you already have. Drive as much FREE traffic as you can from places like social media, forums, instagram, YouTube videos and then when the profits start rolling in you should also invest into paid traffic (you can and should be doing both).
I hope you’ve enjoyed my second diary update and gained a tidbit or two of useful info from it. If you have, I’ll put you on my cool wall and give you a high-five if you would share this on social media or let anyone you know that may benefit from anything in this diary entry. Much love.
Stay tuned for my next update on this blog.If you still haven’t got started with your own affiliate marketing business or you’re not getting the results you’d been hoping for I highly recommend going through this FREE Affiliate Marketing Training which shows you how you can build your own affiliate marketing business with 10 passive income sources and even how you can have it all done for you so that all that you need to do is drive traffic and start earning a growing passive income online. You’ll also discover the tools and services I use to achieve results like this in my very first week of setting up a new funnel
Click HERE to Start Your FREE Affiliate Marketing Training
However, one asset you do control, regardless of EVERYTHING else is your list. One of the great myths in internet marketing is that email marketing / list building is dead or that it is dying. If that was true, you would not see top internet marketers (that you probably buy products from yourself as a result of reading an email) building and marketing to their lists.
What is the number #2 thing I would do after building my list? Again, that comes back to assets you control (your products/your blog etc) and both of my choices would include building a list as well as growing that asset. So, for avoidance of any doubt all of that comes back full circle to BUILDING YOUR LIST.
So that should be your main focus. The truth is, for some reason, a lot of people would rather do ANYTHING ELSE other than make lives easy for themselves, so they avoid building a list because they perceive it to be difficult in some way or that they are not ready for it yet.
That, my friend, is a HUGE MISTAKE!
To get started building a list all you need are:
* A Squeeze Page (Get 7 funnels with squeeze pages at the link above)
* An Autoresponder Account (I recommend AWeber – Click HERE)
* A High Quality gift you give away (see the link above for 7 of them)
I also recommend getting a domain name ($10.98 from Namecheap) and inexpensive hosting ($5.95 a month)
Let’s quickly run through the costs involved with getting started building a list – your most important asset in your online business and REALLY how inexpensive it all is if you are serious about doing this.
Squeeze Page – Create your own for free or buy 7 of them from me for less than 5 bucks.
Autoresponder – You get the first 30 days for FREE. After that it’s $19 a month.
Domain Name – $10.98 for a year.
Hosting (so you can upload your squeeze page to your domain etc) – $5.95 a month (go with the plus package)
Overall Cost In Month One: $19.90 (Domain Name + Hosting + Squeeze Page Kit – less than 20 bucks and you’re in business)
Average Monthly Cost Year One: $24.53 per month.
So for less than $25 a month you can run the essential basic framework of your online business which includes building a list. Whichever way you look at it if you’re serious, that is DIRT CHEAP!
If you want to build a responsive email list in your niche, you need to find one or more HIGH quality sources of traffic. One of my favourite traffic sources for building a responsive list in the internet marketing niche are solo ads. You can also purchase solo ads for other niches including health, make money online, weight loss, finance, forex trading and more. The first issue, to tackle then, is where to buy solo ads that will actually convert into subscribers and make you money.In a hurry? When you join Udimi via this page for free you will automatically get a $5 discount on your first order and receive details of sellers you can buy traffic from on there that I have had good results with.
At this point you essentially have TWO choices. You can either use a solo ads marketplace which is frequented by a large number of solo ad vendors that have to abide by the rules of that marketplace and is essentially a one-stop shop or you can buy solo ads off individual vendors outside of a marketplace from social media, forums or their individual website if they have one.
Although my internet marketing blog is going to contain reviews and info on the latest internet marketing products and services, while I’m putting together the foundations I thought it would be fun to document some of it for anyone who is also starting out.
This is what I’ve done so far:
1) Choose Domain – Bought a domain name (I know, obvious right) – Cost: Under $10
2) SSL or not to SSL? I got SSL certificate installed on this domain so it’s https:// with a nice green padlock next to it. When you’re keen to get going it can seem like a bit of messing around getting this set up but it’s worth doing. I had to set up a separate mailbox for this purpose also. Cost: Around $40
3) Choose a Theme – Once that was done the next step was to decide on a theme. You can basically go three ways when you’re deciding upon a theme and it’s best not to think too much about it other than choose one you like the look of. If you’re super strapped for cash you can go down the FREE route or you can get a paid theme which usually includes a year of support. The last option is to have a custom theme made which can set you back hundreds of dollars. I chose the middle option (paid theme). As I said in a previous post, more on the subject of themes in a future post. Cost: <$60
Wow – how exciting is this, a brand new blog by me, Dean James in the Internet Marketing niche…
… and this is my very FIRST brief post.
So, “Why the new blog”, you may ask?
Well, there are few reasons for that:
I also want to connect with you, my audience, in more ways including social media, discussion comments and I’ve even added a handy-dandy contact form if you have any pressing questions. In fact…